POKERSTARS
At PokerStars, I led the design of 'Spin of the Day,' a flexible and visually engaging daily bonus wheel that increased player retention and reduced costs. I also designed various table games and instant games, creating engaging, scalable experiences that integrated seamlessly with partner platforms and maintained a high standard of visual quality.
SPIN OF THE DAY
This reskin elevates the mechanic from a routine daily spin into a fully themed bonus round experience. The design now communicates greater reward potential and excitement through richer visuals, immersive theming, and clearer value cues. Players feel like they’re entering a high-stakes moment, not just a daily reward. This shift enhances engagement, anticipation, and perceived generosity. Bonus Rounds have been our most successful retention tool since Spin of the Day launched.
SPIN OF THE DAY & BONUS ROUNDS
SPIN OF THE DAY - BOOK OF DEAD
This reskin transforms SOTD into a high-stakes ‘Book of Dead’-style. With rich tomb visuals, golden accents, and ancient symbols, the design amplifies reward anticipation and mystery. It feels less like a daily task and more like unlocking a hidden treasure. Bonus rounds like this have proven to be our strongest retention drivers since launch.
SPIN OF THE DAY COLLECTION
Daily spins, daily wins. This gallery highlights the evolving visual language behind one of our most engaging features.
Red Bull promotional campaign.
This reskin transforms SOTD into a high-stakes ‘Book of Dead’-style. With rich tomb visuals, golden accents, and ancient symbols, the design amplifies reward anticipation and mystery. It feels less like a daily task and more like unlocking a hidden treasure. Bonus rounds like this have proven to be our strongest retention drivers since launch.
Card and Table Game
Over the past 3 years, I’ve full ownership and designed a full card and table games, making each experience more iconic, brand-aligned, and player-friendly. By refining layouts, visual hierarchy, and interaction flows, I’ve dramatically improved game readability and usability. This not only enhanced player confidence but also accelerated playtime—making sessions smoother, faster, and more enjoyable.
CARDS & TABLE GAME COLLECTION
Poker Product Marketing Assets
A feature-focused visual set designed for PokerStars’ mobile app store presence. Each image highlights a unique gameplay mode—from Rush Poker to Sit & Go—tailored to communicate value, action, and Casino engagement at a glance.
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