"Spin of the Day" Book of Dead themed wheel with prizes and cards, featuring an adventurer holding a golden book against an ancient Egyptian backdrop.

Case Study - Scalable Reward System for Player Retention

At POKERSTARS, I led the design of “Spin of the Day,” a standout bonus tool driving player retention. It delivered high impact with low development cost.

National Lottery website screenshot displaying various games such as Lotto, Lotto Plus, Euro Millions, Daily Million, Plus, Telly Bingo, and Millionaire Raffle. Each game has a "How to Play" button. Includes links to Play, Results, and Winning Ways, along with app download options.

Case Study - The National Lottery A Digital Transformation

Led digital design for National Lottery rebrand, elevating engagement and modernising the brand experience.

Case Study - Danger Mouse Reimagined

Animated cityscape with a large Ferris wheel, a suspension bridge, skyscrapers, and a flying car against a blue sky.

For the BBC, I co-led the creative reboot of Danger Mouse, a beloved animated series with a long legacy.

Case Study - Gaiety Panto A Decade of Irish Stage Magic

Stage performance with dancers in gold costumes and a central performer in a white and red dress, set against a colorful, theatrical backdrop with cityscape and starry sky.

For over a decade, I have had the privilege of collaborating with the Gaiety Theatre in Dublin to bring their annual Christmas Pantomime to life. Each year, the production transforms the stage into a magical world – and I’m proud to be behind the illustrated scenes that make that happen.