IRISH NATIONAL LOTTERY
Seven years ago, I led digital content strategy and design execution for the National Lottery’s rebrand, driving UX alignment and scalable design systems across web and mobile. The goal: modernize the brand, enhance accessibility, and boost engagement with a younger, digital-native audience.
Purchasing Lottery Tickets Has Never Been Easier
As part of the National Lottery’s digital evolution, I led the UX and UI strategy to transform the ticket purchasing experience. We replaced static paper vouchers with a frictionless, mobile-first journey—optimizing flows for speed, clarity, and trust. From intuitive entry points to smart defaults and real-time validation, every touchpoint was designed to reduce cognitive load and boost user confidence. The result: a streamlined, accessible digital purchase experience built for today’s Irish National Lottery app and web
Make it stand out.
In close collaboration with the marketing team, I led the design execution of the National Lottery’s rebrand—crafting a bold, cohesive visual system that amplified brand recognition and elevated the digital experience across all platforms.
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